Unit 4

11/16/00

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Table of Contents

Characteristics of Advertising

Advertising Gimmicks and Tools

Patent Medicines

Advertising Codes

Subliminal Advertising

Subliminal Advertising

PUBLIC RELATIONS

Public Relations Defined:

4 Parts of Public Relations

4 Parts of Public Relations

4 Parts of Public Relations

4 Parts of Public Relations

Areas of Focus for Public Relations

Public Relations is as old as Media itself

Author: Grossmont College